Naoko Okawachi appeared on the program of business media “PIVOT”

Tokyo, November 25th, 2022 IDEAFUND Co., Ltd. announced that their CEO Naok…

IDEAFUND has been introduced in Forbes JAPAN

Tokyo,  November 24th, 2022 IDEAFUND Co., Ltd. (Founder & CEO: Naoko Ok…

IDEAFUND has held an ‘Business Ethnography Lecture to understand consumer insights‘

IDEAFUND Co., Ltd.  (Founder & CEO: Naoko Okawachi, Tokyo), a behavior …

Naoko Okawachi appeared on the live economic program NewsPicks “The UPDATE”

Tokyo, September 5th, 2022 IDEAFUND Co., Ltd. announced that their CEO Naok…

Understanding consumers based on Data-Ethnography

Summary IDEAFUND Co., Ltd.  has conducted a joint research project with Int…

Naoko Okawachi takes up a post as a selection committee member of Knowledge Innovation Award!

Tokyo, July 8th, 2022 IDEAFUND Co., Ltd. announced today that their CEO Nao…

IDEAFUND has held an ‘Business Ethnography Lecture to understand consumer insights‘

Naoko Okawachi, CEO of IDEAFUND Co., Ltd. (Tokyo), a behavior observation c…

“Data ethnography” explanatory material has been released.

Ideafund Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo), a behavior o…

Researchers from IDEAFUND conducted a research presentation about ‘Understanding consumers based on Data-Ethnography’

IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo), a behavior o…

Naoko Okawachi is going to bring out her first book, “Idea Capitalism”

On July 24th 2021, Ideafund announced that CEO Naoko’s first book, &#…